The person who stops treating go-to-market as a headcount problem and starts treating it as an engineering one.
01
A GTM Engineer builds and owns the technical systems that generate and convert pipeline. Where a traditional SDR sends emails and a RevOps admin maintains fields, a GTM Engineer writes the code, workflows and data models that make both of those jobs mostly unnecessary.
02
Design enrichment waterfalls that resolve a company to its stack, headcount and hiring signals. Wire product usage into the warehouse and back out into sequences. Build AI agents that draft context-aware outreach. Score accounts on real behaviour instead of firmographic guesswork. Kill manual handoffs between marketing, sales and support.
03
Data & enrichment
Clay, Apollo, Clearbit, Ocean
Warehouse
Snowflake, BigQuery, dbt, SQL
CRM & sequencing
HubSpot, Salesforce, Outreach
Glue & code
Python, n8n, Zapier, APIs, LLMs
04
Mid
$140k to $175k
Senior
$175k to $220k
Lead / Head of
$220k to $280k
US base ranges observed across listings on GTM Vetted.
05
Most GTM Engineers arrive from one of three doors: a RevOps admin who learned SQL and Python, a growth marketer who learned to build instead of brief, or a software engineer who got curious about revenue. The fastest proof of skill is a public build: a Clay table, an enrichment agent, a warehouse-driven scoring model someone can actually look at.